Project Brief
La Moderna is a leading Mexican pasta brand founded in 1920. The soup made with their pasta is a staple of many Mexican and Mexican American families (including mine). Their current packaging lacks visual differentiation in the Italian dominated industry and is made with non-recyclable materials. I saw an opportunity to revolutionize the brand, emphasizing family, sustainability, and Mexican heritage.
Tools: Digital Camera, Illustrator, InDesign, Photoshop
Methods: Die-cutting, Illustration, Persona Research, Product Photography, Prototyping
Methods: Die-cutting, Illustration, Persona Research, Product Photography, Prototyping
Outcomes
