Problem
House music was born in Chicago and owes its name to where DJ Frankie Knuckles grandfathered the genre, "The Warehouse" at 206 S. Jefferson. 2024 was the 40th anniversary of house music and the 10th anniversary of Frankie's passing. I created a new visual identity to bring the foundation into the next decade of its life.
Client: Frankie Knuckles Foundation (theoretical)
Tools: Digital Camera, Illustrator, Indesign, Photoshop
Methods: On-Site Photography, Persona Research, Peer Analysis
Tools: Digital Camera, Illustrator, Indesign, Photoshop
Methods: On-Site Photography, Persona Research, Peer Analysis
Outcomes
"fk" Symbol
Horizontal Lock-up
Circular Lock-up
Brand Guidelines Cover
Brand Guidelines Book Intro
Business Cards Mockup
Outdoor Way-finding Mockup
Vinyl Record Mockup
Cap Mockup
Poster Mockup
Instagram Mockup
Website Mockup
Merchandise Mockup
"House Heads" T-shirt Mockup
DJ Graphics Mockup 1
