Problem
D'Addario is a leader in the stringed instrument industry; they have a unique letter mark logo but don't utilize its graphic power it for advertisements. I explored ways to use their letter mark and the XT line of strings branding to create an informational brochure and a series of advertisements.
Client: D'Addarío (theoretical)
Tools: Digital Camera, Illustrator, Indesign, Lightroom, Photoshop
Methods: Studio Photography, Folding, Prototyping
Tools: Digital Camera, Illustrator, Indesign, Lightroom, Photoshop
Methods: Studio Photography, Folding, Prototyping
Outcomes
Square-twist Brochure (cover)
Square-twist Brochure (inside)
Front Side (while folded)
Back Side (while folded)
1 of 4 Mini Spreads
Backside Opened
Billboard Ad
Magazine Ad
Kiosk Ad
Billboard Mockup
Print Ad Mockup
