Project Brief
D'Addario is a leader in the stringed instrument industry. They have a unique letter mark logo symbolizing the six strings of a guitar. In this project, I explored other ways to utilize their identity. I created a series of advertisements and an informational pamphlet to be included with their XT line of classical guitar strings.
Tools: Digital Camera, Illustrator, InDesign, Lightroom, Photoshop
Methods: Studio Photography, Folding, Prototyping
Methods: Studio Photography, Folding, Prototyping
Outcomes
Square-twist Brochure (cover)
Square-twist Brochure (inside)
Front Side (while folded)
Back Side (while folded)
1 of 4 Mini Spreads
Backside Opened
Billboard Ad
Magazine Ad
Kiosk Ad
Billboard Mockup
Print Ad Mockup
